Building Market Credibility Through Strategic PR, Executive Visibility, and Media Influence Leading to a $220M Acquisition
Audience Need
As mobile security threats increased, consumers and enterprises needed better protection for their devices and families. Location Labs, a provider of location-based safety and security services for mobile devices, sought to educate the public on the importance of mobile security.
Communication Strategy
A targeted awareness campaign highlighted the expertise of the executive leadership team while emphasizing the impact of mobile safety solutions. The team coordinated press outreach with key partners, including Sprint, T-Mobile, and AT&T, to strengthen industry credibility.
Client Results
- Secured 400+ media placements, including TechCrunch, ABC News, GigaOM, LA Times, CBS Evening News, Wall Street Journal, Mashable, and CNN.
- Increased executive visibility with coverage in Forbes Video Network, San Francisco Business Times, and Fortune.
- Received major industry awards, including Inc 500/5000 and AlwaysOn’s AO250 Global.
Location Labs’ successful communications strategy contributed to its $220 million acquisition by Avast.