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Resonance in Practice

Resonance in Practice is an ongoing series inspired by conversations on The Resonance Lab podcast. Each article begins with an idea from one of those conversations and explores it through the lens of The Nova Method’s audience-first approach to communications.

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One of the more humbling parts of working in communications is realizing that we rarely experience ourselves the way everyone else does.

We hear our own voice every day. We become accustomed to the expressions we rely on, the pace at which we speak, and the way we answer questions. Over time, those habits become almost invisible to us. We stop noticing them because they feel normal.

An audience doesn’t have that advantage. They’re experiencing us for the first time.

That thought came back to me during a recent conversation with executive communication coach Hope Timberlake on The Resonance Lab. Hope described what often happens when leaders first watch themselves on video. They notice the repeated phrases they never realized they used. They hear …