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INSIGHTS
Articles & Perspectives
We share tactics and strategic thinking that teams can put into motion. We test and use these methods in our own client accounts, so the content stays grounded.
The Nova Method COO Michelle Baum Appointed to MSU Denver AI Advisory Board; Founders Also Join Women Applying AI
Christine Perkett and Michelle Baum expand leadership in applied AI, strengthening The Nova Method’s expertise in AEO, GEO and AI-driven brand ...
Bold Journey Magazine Interviews Michelle Baum
Michelle Baum, COO & Co-Founder of The Nova Method, shares her public relations and entrepreneurial journey with Bold Journey Magazine. ...
Why AI Must Be the Backbone of Your B2B PR Strategy
And Why Showing Up in GPTs Is the New SEO. Artificial intelligence is redefining visibility. B2B buyers are no longer sifting ...
