Elevating Brand Authority in Higher Ed Through Thought Leadership and Multi-Channel Media Strategy
Audience Need
With increasing competition in business education, Northeastern’s D’Amore-McKim School of Business (DMSB) sought to boost its visibility and attract students, media, and industry leaders. The goal was to position faculty as thought leaders, drive regional and national media coverage, and increase social engagement.
Communication Strategy
A multi-channel awareness campaign positioned DMSB as a leader in business education by securing top-tier media placements and amplifying faculty expertise. A targeted social media strategy drove engagement, highlighting student success stories, faculty insights, and program strengths.
Client Results
- Secured 114 media placements, averaging 9.5 per month.
- Featured 112 faculty members in the media, with 40% uniquely positioned as expert authorities on the story’s subject matter.
- Achieved significant social media growth, with a 32% increase in MBA Twitter followers and 57% growth in DMSB Twitter followers.
DMSB increased its brand authority, faculty influence, and digital engagement, strengthening its competitive position.