Podcast

Welcome to the first episode of The Resonance Lab, a new podcast from The Nova Method for marketing and communications leaders who care about more than reach. This is a show for people who want to know: is our message actually landing?

What does it take to lead with humanity in a world being reshaped by AI? In this episode of The Resonance Lab, Christine Perkett sits down with Aaron Strout — 30-year marketing veteran, former CMO of Real Chemistry, and author of Wired for Purpose — for a conversation that’s as candid as it is practical.

Many brands overlook the true power of conversations. Why is that? Our co-host and CEO, Christine Perkett, explores this and other topics in our latest podcast interview with Rebecca Kaykas-Wolff. A marketing veteran with experience at Adobe, Microsoft, and AOL, Rebecca shares her insights on why cultivated, empathetic dialogue can transform your brand’s resonance and trust.

Most marketing and revenue leaders overlook the one secret to building unshakable trust, especially in highly regulated industries like healthcare and SaaS. Colleen Terry, a seasoned CMO and revenue operations expert, reveals how authentic human connection, responsible AI use, and thoughtful messaging can turn prospects into loyal advocates.

In this episode of The Resonance Lab, Michelle Baum sits down with Christine Bartlett, Senior Vice President of Marketing at Hack The Box, to explore what it really takes to build a thriving global community in one of the world’s most technical and skeptical industries: cybersecurity.

Why do so many accomplished leaders lose their confidence the moment they step onto a stage, walk into a boardroom, or face a high-stakes presentation? Public speaking anxiety doesn’t discriminate by seniority, and the fix isn’t more practice. It’s a different relationship with fear. (And maybe the expression, “Damn!”) In this episode of The Resonance Lab, we speak with communications consultant, executive coach, and author Hope Timberlake to explore what separates speakers who simply deliver information from those who create genuine audience resonance.

In this episode of The Resonance Lab, we sit down with Dr. Samuel Jay, Executive Director of Digital Learning and AI Strategy at Metropolitan State University of Denver, to explore how AI is reshaping higher education, the workplace, and the future of communication. Dr. Jay makes the case that AI isn’t teaching us anything new so much as forcing a conversation about human connection that social media should have prompted years ago. From critical thinking to reading a room to the small failures that shape early careers, this is a grounded, refreshingly balanced look at what AI can and cannot replace

In Episode 8 of The Resonance Lab, The Nova Method co-founder and CEO Christine Perkett sits down with Charlene Li, bestselling author of Winning with AI, former analyst at Forrester Research and Altimeter Group, and one of the world’s leading experts on digital transformation, leadership, and the future of work. Charlene shares why winning with AI has far less to do with technology than leadership, encouraging executives to stop trying to “catch up” with AI and instead begin with what they already know about their customers, markets, strategy, and organizations. Together, they explore trust, authentic leadership, organizational change, and how AI can become a powerful thought partner rather than a replacement for human judgment.

Watch the full conversation and learn more about Charlene on her website and LinkedIn.