— INSIGHTS
Agency Insights + Perspectives
Agency perspectives, marketing insights and inspiration for businesses who want to connect and understand the digital economy and grow their brands in impactful ways.
Relevance Over Reach: How to Win the Cybersecurity Mindshare Battle
The cybersecurity space overwhelms even seasoned professionals. The California Learning Resource Network (CLRN) recently estimated that more than 15,000 cybersecurity vendors now compete worldwide. A decade ago, fewer than 1,000 existed. That staggering growth should wake up any cyber brand that relies on visibility alone ...
Audience Research in Action: How to Uncover What Your Audience Really Thinks
Marketers have long relied on demographic identifiers such as “decision-makers in healthcare IT,” “millennial finance professionals,” and “C-suite leaders in cybersecurity.” Those descriptors might satisfy a persona slide, but they stop well short of telling you what matters most: how your audience actually thinks, what ...
Invest for Impact: Budgeting for Consistent Marketing in 2026
In times of economic instability, it’s tempting for companies to reach for the budget scalpel, and marketing and PR are often the first on the chopping block. But as we head into 2026, this reflex needs to be rethought. Yes, the global economy is volatile, ...
Budget With Precision: Make Every 2026 Marketing Dollar Audience-Driven
As 2026 planning ramps up, one fact is increasingly clear: traditional budget models can’t keep pace with today’s rapidly shifting audience expectations. Marketers and communicators now face mounting pressure to deliver more with fewer resources, and to prove how every dollar drives measurable outcomes. Yet ...
Beyond the Placement: How PR Fuels Discoverability in AI-Driven Search
For decades, public relations has been measured by the placement: Was your executive quoted? Did the headline include your brand? How many media hits did the campaign generate? Did that coverage drive top-of-funnel awareness and traffic? While those KPIs still matter, the role of earned ...
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Why AI Must Be the Backbone of Your B2B PR Strategy
And Why Showing Up in GPTs Is the New SEO. Artificial intelligence is redefining visibility. B2B buyers are no longer sifting through websites or waiting for a sales pitch. They’re using tools like ChatGPT, Claude ...
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More articles and valuable reads from our team of digital experts.
How to Structure PR Thought Leadership for Answer Engine Optimization
Search isn’t what it used to be, and if you work in PR, you’ve probably felt that shift already. Increasingly, people ...
Why AI Visibility Is Now a Revenue Issue, Not a Website Issue
Most brands still think visibility starts and ends with their website. That assumption is now costing them trust, relevance, and revenue. ...
Understanding Your Audience: The Underrated Secret to GTM Success
When launching a new product, entering a new market, or repositioning your brand, the temptation is often to move fast. The ...
The Nova Method™ Launches NovaSight™: An AI Visibility and Optimization Platform for Marketing and Communications Leaders
NovaSight’s Perception Index and SiteOptimizer provide unprecedented insight into AI brand visibility and competitive positioning DENVER — Jan. 13, 2026 ...
What to Do When Your Brand Breaks Trust
We sent flowers to a longtime industry friend and client. But the flowers never arrived. No notification, no status update — ...
Hack The Box Selects The Nova Method™ as its Public Relations Agency of Record
Audience-first, AI-powered communications agency to drive Hack The Box’s next phase of global brand growth, awareness, and industry influence DENVER ...
From Noise To Narrative: Embracing Conference Season To Go-To-Market
Conference season is upon us. Events make a great launchpad, but it’s also easy to get lost. If you’re planning to ...
From Disruption to Domination: Christine Perkett Of The Nova Method On How Companies Are Thriving in the Age of Chaos and Turning Uncertainty into Opportunity
Be Transparent, Even When It’s Uncomfortable. During times of uncertainty, your team craves honesty more than false certainty. Transparency builds trust. ...
Duct Tape Marketing Features The Nova Method™ on Redefining PR and Brand Trust in the Age of AI
Christine Perkett, CEO & Co-Founder, is interviewed by John Jantsch In this episode of the Duct Tape Marketing podcast, our ...
The Nova Method™ Launches to Bridge the Gap Between Brand Messaging and Audience Resonance
New agency combines award-winning expertise with academic insights to deliver audience-first, research-driven marketing and PR strategies DENVER – May 6, ...