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Christine Perkett, CEO & Co-Founder, is interviewed by John Jantsch

In this episode of the Duct Tape Marketing podcast, our CEO discusses how The Nova Method is bringing a fresh perspective to outside-in, audience-first B2B marketing with our signature framework—Assimilate, Align, Activate.

We break down how even big brands are still getting it wrong when they forget to deeply understand their audience before launching a campaign. Christine discusses:

  • How brands can establish authentic trust in the era of AI and deepfakes.
  • How The Nova Method built a unified agency brand focused on aligning the speed and scale of technology with the soul of human communication.
  • How to prepare your brand to resonate—not just engage—in the modern media landscape.

“A big part of what we’re seeing from the communications side is how do we navigate this? How do we create a process around it? How do we keep our employees communicating in an honest and authentic way while still taking advantage of all the benefits that AI delivers?”

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About the Author: Sue Sweenie

Susan Sweenie is a seasoned communications and marketing strategist with more than two decades of experience helping organizations strengthen their brands and achieve business goals. Her background spans PR, marketing, and client relations, including leading communications efforts for product launches and IPOs and helping secure major media coverage for clients.

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