Honors from PRSA Colorado and MarCom Awards recognize AI-informed communications strategies and earned media results

DENVER, Oct. 27, 2026 — The Nova Method™, an audience-first, AI-driven marketing communications and public relations firm, has earned three industry awards. PRSA Colorado’s 2026 Gold Pick Awards recognized The Nova Method for its application of how AI systems describe and surface brands with recommendations for messaging, content and earned media strategies, naming it a Silver Pick for Best AI Integration and Digital Innovations – Agency. The 2026 MarCom Awards honored the firm with Platinum and Gold awards for its global public relations strategy and earned media results on behalf of Hack The Box, a cybersecurity readiness platform for the human-AI cyber workforce. 

As AI changes how buyers research companies and evaluate potential vendors, earned media, executive thought leadership and clear messaging can help shape the information surfaced by tools such as ChatGPT, Claude, Gemini and Perplexity. The Nova Method applies that understanding to its programs to build brand authority and connect clients with the audiences they need to reach.

“Buyers need compelling reasons to consider a company, wherever they encounter it,” said Christine Perkett, CEO and co-founder of The Nova Method. “Our job is to uncover what makes a brand relevant, support that story with evidence and earn attention in the places that influence decisions. Understanding AI-driven discovery helps us make more informed choices about the content we develop and the media opportunities we pursue on behalf of our clients.”

The Nova Method received a MarCom Platinum Award for “Building Category Authority in Cyber Workforce Readiness,” a communications campaign it designed for Hack The Box. The team combined targeted earned media and executive thought leadership to establish the company’s perspective on the cybersecurity skills gap, workforce resilience and the need for practical, hands-on training. The firm also won a MarCom Gold Award for “Hack The Box NeuroGrid: Live AI Cybersecurity Competition Positioning,” a public relations campaign that promoted the results from Hack The Box’s benchmark of agentic AI and human performance on cybersecurity tasks.

“Our team brings deep communications experience, a willingness to test new approaches and the judgment to determine what will serve each client,” said Michelle Baum, COO and co-founder of The Nova Method. “That combination helps us turn emerging insights into focused, relevant programs.”

About The Nova Method

The Nova Method is an audience-first, AI-driven marketing communications and PR firm that helps B2B finance, healthcare and technology brands earn attention and inspire action. Rooted in its proprietary framework, The Nova Method combines deep audience intelligence, compelling storytelling and data-driven insights to create authentic engagement that drives loyalty and measurable growth. For more information, visit thenovamethod.com and connect with us on LinkedIn. 

About Hack The Box

Hack The Box is the No. 1 cybersecurity readiness and upskilling platform, which combines hands-on offensive and defensive labs, AI-enhanced intelligence, and the power of community to help individuals and teams master cybersecurity and accelerate operational readiness. Launched in 2017, Hack The Box is renowned for its gamified labs and challenges that teach both offensive security (penetration testing, red teaming) and defensive security skills. The platform unites a global community of over 3.7 million members and is trusted by enterprises, governments, and universities. Hack The Box offers an all-in-one solution for continuous learning, certifications, and even talent sourcing, making it a pillar for cyber workforce development. For more information, visit hackthebox.com.

About the Author: Sue Sweenie

Susan Sweenie is a seasoned communications and marketing strategist with more than two decades of experience helping organizations strengthen their brands and achieve business goals. Her background spans PR, marketing, and client relations, including leading communications efforts for product launches and IPOs and helping secure major media coverage for clients.

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