Christine Perkett and Michelle Baum expand leadership in applied AI, strengthening The Nova Method’s expertise in AEO, GEO and AI-driven brand ...

Michelle Baum, COO & Co-Founder of The Nova Method, shares her public relations and entrepreneurial journey with Bold Journey Magazine. ...

And Why Showing Up in GPTs Is the New SEO. Artificial intelligence is redefining visibility. B2B buyers are no longer sifting ...

The cybersecurity space overwhelms even seasoned professionals. The California Learning Resource Network (CLRN) recently estimated that more than 15,000 cybersecurity vendors ...

Marketers have long relied on demographic identifiers such as “decision-makers in healthcare IT,” “millennial finance professionals,” and “C-suite leaders in cybersecurity.” ...

In times of economic instability, it’s tempting for companies to reach for the budget scalpel, and marketing and PR are often ...

As 2026 planning ramps up, one fact is increasingly clear: traditional budget models can’t keep pace with today’s rapidly shifting audience ...

For decades, public relations has been measured by the placement: Was your executive quoted? Did the headline include your brand? ...

Search isn’t what it used to be, and if you work in PR, you’ve probably felt that shift already. Increasingly, people ...

Most brands still think visibility starts and ends with their website. That assumption is now costing them trust, relevance, and revenue. ...

When launching a new product, entering a new market, or repositioning your brand, the temptation is often to move fast. The ...

Christine Perkett, CEO & Co-Founder, is interviewed on the Founders Future Podcast In this episode of Founders Future, host Olivia ...