Christine Perkett, CEO & Co-Founder of The Nova Method, shares her insight on Turning Earned Media Into Results, published in PR Thrive

Christine Perkett, CEO and co-founder of The Nova Method, was recently featured in PR Thrive’s “Turn Earned Media Into Results: Amplify Coverage Across Website, Email, and Social,” alongside other marketing and PR experts sharing strategies for extending the value of earned media.

At The Nova Method, we see earned media as more than a visibility play. When amplified strategically, strong coverage can support brand credibility, executive authority, search and AI visibility, sales conversations and ultimately business outcomes.

Read Christine’s insights and the full PR Thrive article, “Turn Earned Media Into Results: Amplify Coverage Across Website, Email, and Social.”

About the Author: Sue Sweenie

Susan Sweenie is a seasoned communications and marketing strategist with more than two decades of experience helping organizations strengthen their brands and achieve business goals. Her background spans PR, marketing, and client relations, including leading communications efforts for product launches and IPOs and helping secure major media coverage for clients.

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