Invest for Impact: Budgeting for Consistent Marketing in 2026
In times of economic instability, it’s tempting for companies to reach for the budget scalpel, and marketing and PR are often ...
Budget With Precision: Make Every 2026 Marketing Dollar Audience-Driven
As 2026 planning ramps up, one fact is increasingly clear: traditional budget models can’t keep pace with today’s rapidly shifting audience ...
Beyond the Placement: How PR Fuels Discoverability in AI-Driven Search
For decades, public relations has been measured by the placement: Was your executive quoted? Did the headline include your brand? ...
How to Structure PR Thought Leadership for Answer Engine Optimization
Search isn’t what it used to be, and if you work in PR, you’ve probably felt that shift already. Increasingly, people ...
Bold Journey Magazine Interviews Michelle Baum
Michelle Baum, COO & Co-Founder of The Nova Method, shares her public relations and entrepreneurial journey with Bold Journey Magazine. ...
Founders Future Podcast Features The Nova Method’s Christine Perkett
Christine Perkett, CEO & Co-Founder, is interviewed on the Founders Future Podcast In this episode of Founders Future, host Olivia ...
Why AI Visibility Is Now a Revenue Issue, Not a Website Issue
Most brands still think visibility starts and ends with their website. That assumption is now costing them trust, relevance, and revenue. ...
Understanding Your Audience: The Underrated Secret to GTM Success
When launching a new product, entering a new market, or repositioning your brand, the temptation is often to move fast. The ...
The Nova Method™ Launches NovaSight™: An AI Visibility and Optimization Platform for Marketing and Communications Leaders
NovaSight’s Perception Index and SiteOptimizer provide unprecedented insight into AI brand visibility and competitive positioning DENVER — Jan. 13, 2026 ...
What to Do When Your Brand Breaks Trust
We sent flowers to a longtime industry friend and client. But the flowers never arrived. No notification, no status update — ...