The Hidden Habits That Shape Executive Presence
Resonance in Practice Resonance in Practice is an ongoing series inspired by conversations on The Resonance Lab podcast. Each article ...
The Importance of Protecting Critical Thinking and Brand Voice in an AI-Saturated Market
AI adoption stopped being a differentiator the moment everyone adopted it. Every competitor in your space now has access to the same tools, the ...
Trust Is Built Before You Say a Word
Resonance in Practice Resonance in Practice is an ongoing series inspired by conversations on The Resonance Lab podcast. Each article begins with an idea ...
Stop Trying to Be Perfect
Resonance in Practice Resonance in Practice is an ongoing series inspired by conversations on The Resonance Lab podcast. Each article begins with an idea ...
What Most Leaders Get Wrong About Vulnerability in a Crisis
One of the biggest misconceptions I see, especially with leadership teams in the middle of a crisis, is the belief that vulnerability is dangerous. ...
The Nova Method COO Michelle Baum Appointed to MSU Denver AI Advisory Board; Founders Also Join Women Applying AI
Christine Perkett and Michelle Baum expand leadership in applied AI, strengthening The Nova Method’s expertise in AEO, GEO and AI-driven brand ...
Why AI Must Be the Backbone of Your B2B PR Strategy
And Why Showing Up in GPTs Is the New SEO. Artificial intelligence is redefining visibility. B2B buyers are no longer sifting ...
Relevance Over Reach: How to Win the Cybersecurity Mindshare Battle
The cybersecurity space overwhelms even seasoned professionals. The California Learning Resource Network (CLRN) recently estimated that more than 15,000 cybersecurity vendors ...
Audience Research in Action: How to Uncover What Your Audience Really Thinks
Marketers have long relied on demographic identifiers such as “decision-makers in healthcare IT,” “millennial finance professionals,” and “C-suite leaders in cybersecurity.” ...
Invest for Impact: Budgeting for Consistent Marketing in 2026
In times of economic instability, it’s tempting for companies to reach for the budget scalpel, and marketing and PR are often ...