We’re excited to share a bylined article contribution from Michelle Baum, COO of The Nova Method, published in American Business Magazine.
In this American Business Magazine article, titled “Stop Talking About What You Do. Start Talking About Why It Matters,” Michelle explores a challenge we see often: companies become so focused on communicating what they do that they lose sight of what their audiences actually care about.
As Michelle writes, shifting from a company-first to an audience-first perspective can make the difference between messaging that simply explains and messaging that actually resonates. Please visit our Method page to learn more about our audience-first perspective.
About the Author: Sue Sweenie
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