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Michelle Baum, COO & Co-Founder of The Nova Method offers her insight to PR Thrive on the topic of Newsjacking in Earned Media: Know When to Weigh In and When to Pass

In this PR Thrive article,  our COO highlights earned media is built on credibility and how The Nova Method is bringing a fresh perspective to outside-in, audience-first B2B marketing with our signature framework—Assimilate, Align, Activate.

Newsjacking can amplify a brand’s voice during breaking news, but knowing when to speak up and when to stay silent requires strategy, not impulse. This article draws on insights from Michelle and other communications experts to outline a disciplined framework for evaluating real-time opportunities in earned media.

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About the Author: Sue Sweenie

Susan Sweenie is a seasoned communications and marketing strategist with more than two decades of experience helping organizations strengthen their brands and achieve business goals. Her background spans PR, marketing, and client relations, including leading communications efforts for product launches and IPOs and helping secure major media coverage for clients.

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