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We’re excited to share another  contribution (as part of an ongoing series) from Christine Perkett, CEO and Co-Founder of The Nova Method, published in MediaPost, The Marketing Insider.

In her latest article for MediaPost, “When Everyone Can Build, Narrative Decides Who Wins,” The Nova Method CEO and co-founder Christine Perkett explores how AI is changing not only how companies build products, but how they differentiate themselves.

Gartner predicts that by 2027, mass adoption of large language models will drive a twofold increase in PR and earned media budgets, as AI-driven discovery systems favor credible, third-party content over paid promotions.

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About the Author: Sue Sweenie

Susan Sweenie is a seasoned communications and marketing strategist with more than two decades of experience helping organizations strengthen their brands and achieve business goals. Her background spans PR, marketing, and client relations, including leading communications efforts for product launches and IPOs and helping secure major media coverage for clients.

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