Christine Perkett, CEO & Co-Founder, offers her insight to Marketer Magazine on the topic of Choosing the Right Channel and Message for a Product Launch
In this Marketer Magazine article, our CEO discusses how to choose the right channel and message for your product launch and how The Nova Method is bringing a fresh perspective to outside-in, audience-first B2B marketing with our signature framework—Assimilate, Align, Activate.
One of the biggest mistakes teams make during a product launch is trying to communicate everything to everyone, everywhere. That may create activity, but it rarely creates meaningful business impact. Christine shares her insight and an example of how, at the Nova Method, a concentrated approach produced stronger visibility among the right decision-makers, more qualified conversations, and higher-quality leads, resulting in better sales opportunities, than a broader campaign would have.
About the Author: Sue Sweenie
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