Tweet
Share
Share
Clip
WhatsApp
Reddit
Flip
0 Shares

We’re excited to share another  contribution (as part of an ongoing series) from Christine Perkett, CEO and Co-Founder of The Nova Method, published in MediaPost, The Marketing Insider.

In her latest MediaPost article (part of an ongoing series), “Marketing In The Age Of AI: Why Earning Trust Still Beats Chasing Technology,” The Nova Method CEO and co-founder Christine Perkett explores why clarity, credibility and trust are becoming even more valuable as AI plays a greater role in the buyer journey.

As AI increasingly summarizes and interprets information about brands, marketers need to think beyond producing more content. Brands must make it easy for both people and machines to understand what they do, who they serve and why they’re credible.  Learn more about The Nova Method and our audience-first approach – Assimilate.- Align – Activate

Tweet
Share
Share
Clip
WhatsApp
Reddit
Flip
0 Shares

About the Author: Sue Sweenie

Susan Sweenie is a seasoned communications and marketing strategist with more than two decades of experience helping organizations strengthen their brands and achieve business goals. Her background spans PR, marketing, and client relations, including leading communications efforts for product launches and IPOs and helping secure major media coverage for clients.

Keep Reading

Want more? Here are some other blog posts you might be interested in.

For founders and growing companies

Get all the tips, stories and resources you didn’t know you needed – straight to your email!

This field is for validation purposes and should be left unchanged.
Name(Required)