Christine Perkett, CEO and Co-Founder of The Nova Method serves as a guest on the BluPrint series Podcast discussing why PR is becoming critical again in the AI era

Christine Perkett, CEO and co-founder of The Nova Method, recently joined The BluPrint Series podcast to discuss why PR is becoming critical again in the AI era—and what marketing and communications leaders should be thinking about as the landscape evolves.

Christine shares her perspective on the growing connection between PR, brand trust, AI visibility and audience-first communications, and why simply producing more content isn’t enough to build authority.

It reinforces a principle at the heart of The Nova Method: technology may change how brands reach people, but relevance, credibility and trust are what make them resonate.

About the Author: Sue Sweenie

Susan Sweenie is a seasoned communications and marketing strategist with more than two decades of experience helping organizations strengthen their brands and achieve business goals. Her background spans PR, marketing, and client relations, including leading communications efforts for product launches and IPOs and helping secure major media coverage for clients.

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