The Nova Method COO Michelle Baum Appointed to MSU Denver AI Advisory Board; Founders Also Join Women Applying AI

DENVER— April 1, 2026 — The Nova Method™, an audience-first, AI-driven marketing communications and PR firm, today announced that co-founder and COO Michelle Baum has been appointed to the Metropolitan State University of Denver (MSU Denver) AI Advisory Board, further advancing the firm’s leadership at the intersection of communications, marketing, and applied artificial intelligence. Additionally, Baum and co-founder and CEO Christine Perkett have been welcomed into Women Applying AI, a nonprofit community dedicated to helping women learn, apply, and lead with AI.

Baum’s appointment to the MSU Denver AI Advisory Board reflects her deep expertise in communications strategy, executive leadership, and real-world application of AI in business. In this role, she helps shape how the institution explores AI’s impact on education and workforce readiness, to ensure students develop the skills required in an AI-driven economy. Baum served as an adjunct and tenured professor of public relations at MSU Denver for 10 years.

“Michelle brings an important blend of communications strategy, executive leadership and applied AI insight to the board,” said Dr. Samuel Jay, Executive Director of Digital Learning and AI Strategy, MSU Denver. “At a time when AI is transforming how organizations learn, work and lead, Michelle offers the kind of practical, cross-disciplinary perspective that ensures our work remains both forward-looking and grounded in real-world value.”

In parallel, Baum and Perkett have joined Women Applying AI, a growing nonprofit community focused on practical, hands-on AI education and peer collaboration. The organization is building a strong network of women applying AI across industries and career stages.

Perkett and Baum bring decades of experience helping organizations navigate moments of transformation and market disruption. Their work through The Nova Method reflects a broader shift in communications strategy, one that prioritizes not only how brands communicate with human audiences, but also how they are interpreted and surfaced within AI systems. By combining audience-first strategy with data-driven insights and emerging AI capabilities, The Nova Method helps organizations ensure their narratives remain accurate, discoverable and trusted across both human and machine-mediated environments.