— INSIGHTS
Agency Insights + Perspectives
Agency perspectives, marketing insights and inspiration for businesses who want to connect and understand the digital economy and grow their brands in impactful ways.
The Importance of Protecting Critical Thinking and Brand Voice in an AI-Saturated Market
AI adoption stopped being a differentiator the moment everyone adopted it. Every competitor in your space now has access to the same tools, the same drafting speed, and the same templates for “content at scale.” Which means the advantage has quietly shifted to something AI can’t generate on its ...
Relationships Will Become Marketing’s Scarcest Resource
Resonance in Practice - Resonance in Practice is an ongoing series inspired by conversations on The Resonance Lab podcast. Each article begins with an idea from one of those conversations and explores it through the lens of The Nova Method's audience-first approach to communications. Marketing leaders ...
Trust Is Built Before You Say a Word
Resonance in Practice Resonance in Practice is an ongoing series inspired by conversations on The Resonance Lab podcast. Each article begins with an idea from one of those conversations and explores it through the lens of The Nova Method's audience-first approach to communications. ____________________________________________________________________________________________________ Executive presence has always been ...
Stop Trying to Be Perfect
Resonance in Practice Resonance in Practice is an ongoing series inspired by conversations on The Resonance Lab podcast. Each article begins with an idea from one of those conversations and explores it through the lens of The Nova Method's audience-first approach to communications. ____________________________________________________________________________________________________ If there's one piece of ...
What Most Leaders Get Wrong About Vulnerability in a Crisis
One of the biggest misconceptions I see, especially with leadership teams in the middle of a crisis, is the belief that vulnerability is dangerous. That if you show too much, say too much, or acknowledge too much, you somehow lose control. I understand where that instinct comes from. When ...
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The Hidden Habits That Shape Executive Presence
Resonance in Practice Resonance in Practice is an ongoing series inspired by conversations on The Resonance Lab podcast. Each article begins with an idea from one of those conversations and explores it through the lens ...
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More articles and valuable reads from our team of digital experts.
The Nova Method COO Michelle Baum Appointed to MSU Denver AI Advisory Board; Founders Also Join Women Applying AI
Christine Perkett and Michelle Baum expand leadership in applied AI, strengthening The Nova Method’s expertise in AEO, GEO and AI-driven brand ...
Why AI Must Be the Backbone of Your B2B PR Strategy
And Why Showing Up in GPTs Is the New SEO. Artificial intelligence is redefining visibility. B2B buyers are no longer sifting ...
Relevance Over Reach: How to Win the Cybersecurity Mindshare Battle
The cybersecurity space overwhelms even seasoned professionals. The California Learning Resource Network (CLRN) recently estimated that more than 15,000 cybersecurity vendors ...
Audience Research in Action: How to Uncover What Your Audience Really Thinks
Marketers have long relied on demographic identifiers such as “decision-makers in healthcare IT,” “millennial finance professionals,” and “C-suite leaders in cybersecurity.” ...
Invest for Impact: Budgeting for Consistent Marketing in 2026
In times of economic instability, it’s tempting for companies to reach for the budget scalpel, and marketing and PR are often ...
Budget With Precision: Make Every 2026 Marketing Dollar Audience-Driven
As 2026 planning ramps up, one fact is increasingly clear: traditional budget models can’t keep pace with today’s rapidly shifting audience ...
Beyond the Placement: How PR Fuels Discoverability in AI-Driven Search
For decades, public relations has been measured by the placement: Was your executive quoted? Did the headline include your brand? ...
How to Structure PR Thought Leadership for Answer Engine Optimization
Search isn’t what it used to be, and if you work in PR, you’ve probably felt that shift already. Increasingly, people ...
Bold Journey Magazine Interviews Michelle Baum
Michelle Baum, COO & Co-Founder of The Nova Method, shares her public relations and entrepreneurial journey with Bold Journey Magazine. ...
Founders Future Podcast Features The Nova Method’s Christine Perkett
Christine Perkett, CEO & Co-Founder, is interviewed on the Founders Future Podcast In this episode of Founders Future, host Olivia ...
Why AI Visibility Is Now a Revenue Issue, Not a Website Issue
Most brands still think visibility starts and ends with their website. That assumption is now costing them trust, relevance, and revenue. ...
Understanding Your Audience: The Underrated Secret to GTM Success
When launching a new product, entering a new market, or repositioning your brand, the temptation is often to move fast. The ...