AI adoption stopped being a differentiator the moment everyone adopted it. Every competitor in your space now has access to the same tools, the ...

One of the biggest misconceptions I see, especially with leadership teams in the middle of a crisis, is the belief that vulnerability is dangerous. ...

Christine Perkett, CEO and Co-Founder of The Nova Method serves as a guest on the BluPrint series Podcast discussing why PR ...

We’re excited to share another  contribution (as part of an ongoing series) from Christine Perkett, CEO and Co-Founder of The Nova ...

Christine Perkett and Michelle Baum expand leadership in applied AI, strengthening The Nova Method’s expertise in AEO, GEO and AI-driven brand ...

Michelle Baum, COO & Co-Founder of The Nova Method, shares her public relations and entrepreneurial journey with Bold Journey Magazine. ...

We’re excited to share another  contribution (as part of an ongoing series) from Christine Perkett, CEO and Co-Founder of The Nova ...

And Why Showing Up in GPTs Is the New SEO. Artificial intelligence is redefining visibility. B2B buyers are no longer sifting ...

The cybersecurity space overwhelms even seasoned professionals. The California Learning Resource Network (CLRN) recently estimated that more than 15,000 cybersecurity vendors ...

Marketers have long relied on demographic identifiers such as “decision-makers in healthcare IT,” “millennial finance professionals,” and “C-suite leaders in cybersecurity.” ...

In times of economic instability, it’s tempting for companies to reach for the budget scalpel, and marketing and PR are often ...

As 2026 planning ramps up, one fact is increasingly clear: traditional budget models can’t keep pace with today’s rapidly shifting audience ...